It’s not a secret that Emoji are everywhere. And Apple’s announcement that iOS 10 will bring automatic Emoji translation into iMessage is a clear sign that this will not change anytime soon.
We use Emojis because they are an easier way to “say more with less” and that is especially important on Twitter and its 140-character limit. And now, starting immediately, Twitter will give advertisers the capacity to target audiences using the Emojis they use.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The new targeting feature was announced by Neil Shah, Twitter’s ads application-programming interface product manager. In a blog post, Shah explained how “advertisers can now target users who recently tweeted or engaged with tweets that featured Emoji.”
The new targeting is already available to advertisers across the world. However, to get started, you will have to reach out to one of the six Twitter Official Partners: 4C, AdParlor, Amobee Brand Intelligence, HYFN, MakeMeReach and SocialCode.
You might also like
More from Twitter
Twitter Spaces Will Bring Live Audio Conversations To The Platform
Twitter announced it will start testing Twitter Spaces – Clubhouse-like audio conversation rooms – to its platform later this year.
Twitter Hires Famous Hacker As Its New Head Of Security
Twitter has named famed hacker Peiter Zatko, aka 'Mudge,' as its new head of security.
Twitter Expands Fleets To Users In Japan
As part of the next stage of a worldwide rollout, Twitter has announced the expansion of its Stories-like Fleets feature …
It’s Official, Donald Trump Is The Biggest Loser On Twitter
Joe Biden won the US Presidential election, and Donald Trump has become the biggest loser on Twitter. For real.
Can You Guess Trump’s Twitter Password? This Hacker Did.
A Dutch hacker claims he successfully accessed Donald Trump's Twitter account, simply by guessing his password (and you would have …
You Can Now Turn Your WordPress.com Blog Posts Into Tweetstorms
WordPress.com announced a new feature that lets you share entire blog posts as Twitter threads, helping you amplify your content …
Twitter Announces New Measures To Protect The 2020 US Election
In its effort to protect critical dialogue on its platform, Twitter is announcing several new product and enforcement updates.
How To Prepare For Cyber Monday During COVID-19
Twitter gives brands five tips to prepare for Cyber Monday's shopping madness during the COVID-19 pandemic.
Twitter Turns Tweets About Wearing Masks Into Billboards
New Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the …
