It’s not a secret that Emoji are everywhere. And Apple’s announcement that iOS 10 will bring automatic Emoji translation into iMessage is a clear sign that this will not change anytime soon.
We use Emojis because they are an easier way to “say more with less” and that is especially important on Twitter and its 140-character limit. And now, starting immediately, Twitter will give advertisers the capacity to target audiences using the Emojis they use.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The new targeting feature was announced by Neil Shah, Twitter’s ads application-programming interface product manager. In a blog post, Shah explained how “advertisers can now target users who recently tweeted or engaged with tweets that featured Emoji.”
The new targeting is already available to advertisers across the world. However, to get started, you will have to reach out to one of the six Twitter Official Partners: 4C, AdParlor, Amobee Brand Intelligence, HYFN, MakeMeReach and SocialCode.
You might also like
More from Twitter
Twitter CFO: Trump Ban Is Permanent
According to Twitter's CFO, Trump will never be allowed back on its platform - even if he became president again.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
Twitter Acquires Newsletter Service Revue
Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
Twitter has announced a new community-driven way to address misinformation on its platform called Birdwatch.
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.