Twitter Reveals Best Practices For Promoted Videos

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Twitter videos have been a mystery for many of us, but with video on the rise, it was only a matter of time before the social network released a roadmap of best practices and valuable tips to provide us with a much needed guidance.

Also Read: Twitter Expands Its Video Ads Reach

According to Twitter, 90% of total video views occur on mobile and “Twitter users exposed to a branded video have 28% higher purchase intent than the online norm“. The social media partnered with Dentsu Aegis Network and Nielsen to dig deeper and discover what makes promoted videos click!

The result of this partnership was this useful infographic and a lengthy post that will shed some light on how promoted videos work and how social media marketers can make them work even better.

According to Twitter, 90% of total video views occur on mobile. #infographic

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Key Takeaways

– Be Human. The study showed that videos featuring people in the opening frames are 2x more likely to drive people to opt-in to view.
– Highlight on the product features. Showing how your product can enhance your consumers’ lives can drive brand affinity up to 14%.
– Storytelling, storytelling, storytelling. A meticulously crafted story increases the chances of intention to purchase.
– Entertain. Entertaining videos are highly shareable. You don’t want to miss this chance!

Showing how your product can enhance consumers’ lives can drive brand affinity up to 14%

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You can see more information below and check out some beautiful examples here.