Twitter videos have been a mystery for many of us, but with video on the rise, it was only a matter of time before the social network released a roadmap of best practices and valuable tips to provide us with a much needed guidance.
Also Read: Twitter Expands Its Video Ads Reach
According to Twitter, 90% of total video views occur on mobile and “Twitter users exposed to a branded video have 28% higher purchase intent than the online norm“. The social media partnered with Dentsu Aegis Network and Nielsen to dig deeper and discover what makes promoted videos click!
The result of this partnership was this useful infographic and a lengthy post that will shed some light on how promoted videos work and how social media marketers can make them work even better.
If you like our stories, there is an easy way to stay updated:
- – Be Human. The study showed that videos featuring people in the opening frames are 2x more likely to drive people to opt-in to view.
- – Highlight on the product features. Showing how your product can enhance your consumers’ lives can drive brand affinity up to 14%.
- – Storytelling, storytelling, storytelling. A meticulously crafted story increases the chances of intention to purchase.
- – Entertain. Entertaining videos are highly shareable. You don’t want to miss this chance!
You can see more information below and check out some beautiful examples here.
You might also like
More from Twitter
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …