Yes, the visual web is so-hot-right-now and Twitter – which is primarily a micro-blogging social platform – wants to make the big shift and encourage users to use its picture services, and not these of Instagram.
It’s been a while since Twitter ceased to show Instagram‘s content on users’ feeds, however it is only now that it encourages users to make the change. Both platforms may be different in their scope and audience, but Twitter sees an opportunity here that shouldn’t be overlooked. The main drive behind this move is that while Instagram gained traffic on its app and website, Twitter only appeared to show “orphan” links and high bounce rates.
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The message received by verified accounts stresses out the fact that, by posting on its platform, followers won’t see a link to a picture, but will always see the picture posted.
Image courtesy of Digital Trends.
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