What makes a case of Monday sickness even worse? We’ll tell you: Having to wait for the bus in the cold weather, well before having your first cup of coffee for the day.
Also Read: How To Make Boring Underwear An Awesome Product On KickStarter
During its last campaign, British Gas smart energy brand Hive provided a solution to this problem. It installed a bus station like no other at Piccadilly, Manchester. What’s so exciting about this bus station? It heats up… with tweets!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Users who wait at the station, can tweet using the hashtag #TweetToHeat and they receive a response from Hive’s Twitter account while heating up the bus shelter. The campaign, developed by CHI&Partners combines users’ social currency with the brand’s identity: Hive is a smart home kit that allows users to control their heating and hot water remotely.
Related Stories:
- It’s Not Just Your “Newsletter”. It’s Your Most Valuable Asset.
- Ad Bidding On Facebook: 2015 Edition
- Facebook Awards 2015: Instagram Ad Campaigns Included
You might also like
More from Creative Campaigns
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Coca-Cola Removes Its Logo To Give You Space To Share Love
Coca-Cola “Open to Better” is the brand's latest campaign that gives you space on its cans to share positive messages …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Take Bernie With You Anywhere On Google Street View
Can't get bored of the latest Bernie meme trend, this new Bernie meme-generator lets you take Bernie around the world.
New Cruzcampo Campaign Brings Lola Flores Back To Life
Spanish beer company Cruzcampo's latest campaign uses AI to bring legendary singer Lola Flores back to life.
Clubhouse Looks To Support Creators With New Payment Features
The audio social network, Clubhouse, is paving the way for creators to start getting paid through tipping, tickets, or subscriptions.
You Can Now Control Who Sees And Comments On Your LinkedIn Posts
LinkedIn is introducing controls for individual posts which let users restrict who can see and comment on them.