What makes a case of Monday sickness even worse? We’ll tell you: Having to wait for the bus in the cold weather, well before having your first cup of coffee for the day.
Also Read: How To Make Boring Underwear An Awesome Product On KickStarter
During its last campaign, British Gas smart energy brand Hive provided a solution to this problem. It installed a bus station like no other at Piccadilly, Manchester. What’s so exciting about this bus station? It heats up… with tweets!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Users who wait at the station, can tweet using the hashtag #TweetToHeat and they receive a response from Hive’s Twitter account while heating up the bus shelter. The campaign, developed by CHI&Partners combines users’ social currency with the brand’s identity: Hive is a smart home kit that allows users to control their heating and hot water remotely.
Related Stories:
- It’s Not Just Your “Newsletter”. It’s Your Most Valuable Asset.
- Ad Bidding On Facebook: 2015 Edition
- Facebook Awards 2015: Instagram Ad Campaigns Included
You might also like
More from Creative Campaigns
Saving The World, One Logo At A Time
Italian graphic designer Emanuele Abrate took on a difficult mission: saving the world from bad logos, one at a time.
Instagram Starts Rolling Out IGTV Ads
Instagram has announced the rollout of ads on IGTV, with the advertising revenue being shared with creators.
Nike To Drop ‘Be True’ Exclusive Air Force 1 For Pride Month
Nike will drop an exclusive Air Force 1 for Pride 2020, as part of its “Be True” collection that also …
You Can Now Use Your FUJIFILM Camera As A Webcam
FUJIFILM has announced a new solution that lets owners of their X Series and GFX System digital cameras use them …
Facebook Launches CatchUp, An Audio-Only Chat App
Facebook is launching a new audio-only app that lets people know when their friends are available for voice conversations.
How To Create Or Join Messenger Rooms On Instagram
As of last week, Messenger Rooms are also available on Instagram. Here is how to create or join a Messenger …
Pinterest Introduces Shopping Spotlights With Influencers And Publishers
Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
How To Pin Posts On Tumblr
Tumblr has added a new feature that allows users to pin posts to the top of their pages.
You Can Now Pre-Order UNO The Office Edition
Mattel is dropping a new 'The Office' special-edition UNO card game, available in July. You can pre-order it now!
