What makes a case of Monday sickness even worse? We’ll tell you: Having to wait for the bus in the cold weather, well before having your first cup of coffee for the day.
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During its last campaign, British Gas smart energy brand Hive provided a solution to this problem. It installed a bus station like no other at Piccadilly, Manchester. What’s so exciting about this bus station? It heats up… with tweets!
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Users who wait at the station, can tweet using the hashtag #TweetToHeat and they receive a response from Hive’s Twitter account while heating up the bus shelter. The campaign, developed by CHI&Partners combines users’ social currency with the brand’s identity: Hive is a smart home kit that allows users to control their heating and hot water remotely.
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