Also Read: Discover The Account That Draws Your Tweets
Up until now, Twitter was only showing promoted tweets when you searched for something within the platform. The purpose of this update is to bring customers and brands even closer, by connecting both parties in a more immediate way. With this update, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. According to their blog post:
The update is a result of a recent study which shows that highly engaged users that connect with a brand of their interest, are 72% more likely to perform a purchase from the latter. Twitter also provided a screenshot of what promoted accounts will look like.
Do you like Twitter‘s new update?
- Use Twitter Like Top Brands Do [infographic]
- Why Isn’t Twitter Attracting New Users?
- 10 Facts About Twitter You Probably Didn’t Know
More from Twitter
As part of its effort to get close to publishers, Twitter has launched Twitter Media, a website for publishers to …
Twitter has made its in-stream video ads product available to advertisers in the US and 11 other global markets through …
Not even a week has passed since GDPR came into force, and it's affecting quite a few Twitter users who …