Twitter is a chaotic place if you’re new to the platform or not organised. Finding the tweets that are important to you from the feed, can be a bit of a battle especially if you follow many accounts. Twitter wants you to get more, and wants to help you cut through the noise. Therefore, it launches features like “While You Were Away”. Now the company is launching a feature called Highlights – essentially a twice-a-day summary of relevant tweets and conversations.
The feature is being rolled out to help users find the most relevant content for them. If you’re not on top of your Twitter feed every day, you might find it hard to keep up with tweets. Whereas “While You Were Away” put top tweets in a separate section, Highlights will give you “a fast and simple summary” twice a day.
You will be notified when your summary is ready, taking you straight to the featured accounts, conversations and tweets that are popular in your network. This section will be completely customised for each user based on his or her preferences.
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The idea is to help people find content even if it hasn’t been tweeted three minutes ago – it’s there to help users catch up with their feed. How does Twitter create Highlights for you?
[quote]“To create your Highlights, we look at things like the accounts and conversations that are popular among people you follow, Tweets from people you’re closely tied to, topics and events that are trending in your area or within your network, and people that are popular or trending among people you follow,”[/quote]
You can turn on Highlights in your Twitter app’s notification settings. Only Android for now, but other operating systems shouldn’t be too far off if all goes well.
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