Twitter is about following stories as they unfold. And it’s no secret, video has taken a huge place in online media. So it makes complete sense that Twitter is now introducing autoplay for native videos, Vines and GIFs.
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Also Read: Longer Direct Messages Come To Twitter
Twitter is about speed. It is about consuming stories and media in a highly paced environment. But watching a video on Twitter used to require several clicks to taps. And often, these extra seconds would cause you to miss another story.
[quote]It used to be that watching a video on Twitter required several taps. So when something was unfolding in real time, be it an NBA finals game, your favorite TV show or breaking news, that extra effort meant you could miss something that you care about.[/quote]
So Twitter is now introducing autoplay. Native videos, Vines and GIFs will now begin to play automatically so you can keep up with the action and get “a better sense of what is being shared instantly.”
Like on Facebook, Vine or Instagram, autoplay videos on Twitter start on mute. To activate the sound, you will need to click or tap on the video. This will also make the video play in an expanded view. On mobile, turning the video to landscape mode will automatically start the sound and the video will expand to full screen.
If you like our stories, there is an easy way to stay updated:
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The update is already rolling out to users on twitter.com and iOS, and Android should follow soon.
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