Twitter Introduces Audio Cards

Twitter cards have been a medium of choice among publishers, that want to offer multimedia experience with their tweets and increase engagement and click-through rates among their audience.

Also Read: Twitter Disables Support For SSL 3.0

Taking this into account, Twitter introduced yesterday a new addition to its Twitter card collection, targeted directly to music producers and publishers. The latter will now have the opportunity to share audio content with every tweet.

Users can now listen to audio tweets on iOS and Android with a single tap and they can dock the twitter card while browsing their timeline or the rest of the Twitter app. Of course, the audio files will not be stored on Twitter servers, but they will be distributed with the help of third party streaming services – the first one currently being SoundCloud.

Richard Slater, Product Manager at Twitter explains the rationale behind this move:

[quote]The world’s most influential musicians and media producers already share unique audio content through Twitter every day.[/quote]

It’s clear that this will help Twitter increase user retention, while enhancing real time news delivery. For the time being, partners, who use Twitter cards, through the partnership with SoundCloud, include NASA, NPR, Washington Post, Pitchfork and many many others.

How do you find this new feature?

Related Stories:

• What happens in a Twitter minute? [Infographic]
• Is Twitter Launching Payment Services?
• Facebook Rolls Out Safety Check Tool For Disaster Victims

More from Twitter

Twitter ‘Will Probably Never’ Introduce An Edit Button

Posted On January 15, 2020 Geoff Desreumaux 0

Twitter CEO Jack Dorsey sat with Wired for a video Q&A in which he explained that there "will probably never" …

A New Feature Will Let You Define Your Tweets’ Audience

Posted On January 9, 2020 Geoff Desreumaux 0

During a presentation at CES, Twitter revealed a new feature under development that will let users define the organic audience …

Twitter Is Removing Audience Insights From Twitter Analytics

Posted On January 8, 2020 George Carey-Simos 0

In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.

Editor Picks

This Week: The 10 Most Talked About TV Ads On Social

January 19, 2020 0

Greenpeace Teams Up With ‘Wallace & Gromit’ Creators To Highlight The Global Ocean Crisis

January 14, 2020 0

Samsung Launches First Bandersnatch-Style Immersive Campaign On Instagram Stories

January 13, 2020 0

This Week: The 10 Most Talked About TV Ads On Social

January 12, 2020 0