Twitter cards have been a medium of choice among publishers, that want to offer multimedia experience with their tweets and increase engagement and click-through rates among their audience.
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Taking this into account, Twitter introduced yesterday a new addition to its Twitter card collection, targeted directly to music producers and publishers. The latter will now have the opportunity to share audio content with every tweet.
Users can now listen to audio tweets on iOS and Android with a single tap and they can dock the twitter card while browsing their timeline or the rest of the Twitter app. Of course, the audio files will not be stored on Twitter servers, but they will be distributed with the help of third party streaming services – the first one currently being SoundCloud.
Richard Slater, Product Manager at Twitter explains the rationale behind this move:
[quote]The world’s most influential musicians and media producers already share unique audio content through Twitter every day.[/quote]
It’s clear that this will help Twitter increase user retention, while enhancing real time news delivery. For the time being, partners, who use Twitter cards, through the partnership with SoundCloud, include NASA, NPR, Washington Post, Pitchfork and many many others.
How do you find this new feature?
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