As part of its efforts to make customer experiences better on its platform, Twitter is introducing a new feature for developers sending DMs through its API.
Over time, Twitter has introduced a host of different features to help people start private conversations with businesses, and to help businesses provide the best customer experiences to their customers. Over time, features like the Direct Message deep link and the Direct Message Card certainly made a difference. Now, Twitter is introducing a new feature that will ensure that businesses can respond to their customers in DMs, even when “inbound volumes are high.”
Now, accounts can send up to five messages through the Twitter API, to users who messaged them in the last 24 hours. As soon as a user sends another message in that time, that limit is reset again. All accounts can now take advantage of the new feature using third-party tools that use the POST direct_messages/event/new endpoint.
In its announcement of the feature, Twitter provides an example of Microsoft’s recently-launched Zo (@ZoChats) chatbot that uses AI to connect with people, to chat and play games with them. Adaptive rate limits allow Zo to have real-time conversations with each user who sends a message. Previously, handling tens of thousands of conversations per day was quite a challenge.
Twitter encourages developers who want to enable the creation of Direct Messages to migrate to the new POST direct_messages/event/new endpoint, “and have a migration guide to assist [them] in the process.” Migrating will automatically enable the new adaptive rates feature for their users, and the legacy POST direct_messages/new endpoint will be retired on June 19th, 2018. As it will no longer be functional after that date, it is suggested that developers go ahead and migrate as soon as possible.
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