Last November, Twitter extended the character limit for tweets to 280. A year later, it has helped improve the way people communicate on the platform.
It was a surprise move which was months in the making. Last November, Twitter finally removed its iconic 140-character limit, extending it to 280. Today, Twitter shared some data on the effect this change has had on the platform.
First, Twitter has noticed a significant increase in the use of “full words and phrases” instead of abbreviations. And the change impacted the worst abbrevs, like “gr8” and “b4” which we are all happy to see disappearing.
r u abbreving less rn?
Since the switch to 280 characters a year ago, we've seen an increase in people writing out full words and phrases. pic.twitter.com/pjnfyVmilY
— Twitter Data (@TwitterData) October 30, 2018
Secondly, the change also largely contributed to improving the quality of conversations users have been having on Twitter. In a Tweet, the company explained how the data showed an important increase in the number of replies, hinting that “more room equals more conversations.” As users get more characters to express themselves, it makes sense that these tweets would generate higher level of engagement and conversation indeed.
Finally, Twitter also reported that the extra room brought more politeness to the platform, with people saying “please” and “thank you” more often, respectively up by 54 and 22% since last year.
What’s funny, however, is that with more room to write, your tweets have actually gone shorter. With the 140-character limit, the average tweet used to count 34 characters, and now it’s down to 33.
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