Excitement continues to grow as the Rugby World Cup 2015 inches closer every day. No less than 20 nations will battle it out for the world crown and as a global event, it always offer a lot of fantastic real-time marketing opportunities for brands. From kick-off to the final, Rugby fans (including yours truly) will shower social media with a mix of happy, frustrated, taunting and despair.
As with any other live event, Twitter is the platform of reference and for this year’s edition, it wants to position itself not only as the hub of online reactions from Rugby fans but also be an integral part of the competition.
Similarly to the emojis rolled out during the Football World Cup 2014, Twitter unveiled a series of specially-designed icons to support your favourite team throughout the six-week tournament. Each of the 20 participating nations will have their own and it will show up in the form of a Rugby ball with the national colours and symbols. Alternatively, country-specific hashtags will give the same result:
— Rugby World Cup (@rugbyworldcup) September 16, 2015
Man Of The Match
The organisers’ official account @rugbyworldcup will foster the role of Twitter on an unprecedented level. Users will be the only ones choosing the Man Of The Match after 3 players are nominated. Each player will be designated by a hashtag (#MOTM1, #MOTM2, #MOTM3) and the player who collects the most support tweets will win. Every #MOTM will be revealed with a GIF, displayed on a Twitter Mirror at every venues!
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During the games, tweets and Vines highlighting key moments and breaking tournament news will be displayed on giant screens in The Home of Rugby, Twickenham. And for our UK friends, tweets featuring #WearTheRose will be displayed onto the O2 roof. Pretty cool indeed!
I don’t know about you, but I’m feeling very excited – let us know in the comments who do you think will win!