Twitter has announced that it will now be opening up access to its full archive of Tweets – which includes any Tweet that has ever existed publicly! This is great news for marketers and companies who want to take advantage of the vast amount of information that can be gleaned from nine years of Tweets!
Also Read: Twitter Expands Its E-Commerce Reach
The archive is being opened up entirely through Twitter‘s Full-Archive Search API however, which means it’s only available through the API itself, and not through a search function on the platform itself. The information that is now available to marketers however, is additional to the insights that customers could get so far from Gnip – a social insights company that Twitter bought last year. Gnip offers a Historical Powertrack and 30-Day Search API tool which was in itself rather limited.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Now, if one wants to analyse audience insights from Twitter‘s entire nine-year archive, it can be done. This is especially useful for companies who would like to integrate this data into their marketing solutions, because the full data set allows them to analyze trends and identify patterns throughout Twitter‘s history.
Overall, the applications for this include but are not limited to,
- – Informing new product launches by instantly analyzing nine years of previous launch conversations
- – Creating instant real-time Twitter data activity benchmarks for a new advertising campaign based on historical volumes
- – Providing instant historical Tweet insights to new customers of analytics solutions
- – Exploring historical Twitter activity for context when responding to customer service inquiries
Giles Palmer, CEO of Brandwatch – one of the companies that took part in the beta for the Full-Archive Search API explained how relevant this is.
[quote]This is a big step forward in the journey of deriving useful insights and intelligence from social data. The dream of mining this data for real-time, in-depth, unbiased insights on a global scale is getting ever closer. At Brandwatch, we’re very excited about the implications of this announcement and how we can continue to innovate using this type of intelligence. [/quote]
If you are interested in using the Full-Archive Search API, you can find out more here.
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.