Twitter knows it has to simplify its product and this new experiment goes down that road. In order to make the best content easier to find, Twitter is experimenting in Japan and U.S with an algorithmically-populated ‘News’ tab that surfaces breaking headlines from Twitter-approved publishers.
Upon clicking on a trending headline, a rich-media story screen comes along with text, images, top tweets so the layout is as straightforward as possible. It is another step to reinforce the social network’s leadership as the go-to platform to know what’s currently happening in the world.
Also Read: Twitter Expands Its E-Commerce Reach
The forthcoming feature is also one in a series of recent changes to gather and retain new and casual users. It is the right path for Twitter to follow, as millions of people find the timeline confusing and give up shortly after signing up. To reverse the trend, Twitter needs to be easier to understand for newcomers, add value and, generally speaking, offer a more palatable experience.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
And it’s very much urgent, because Twitter is not doing great at the moment. Sure, revenue is increasing but user acquisition has plateaued and even slowed down while other social networks like Instagram or Pinterest carry on growing steadily. During its Q2 Earning Call, interim CEO Jack Dorsey sounded rather critical about the current situation so it’s not surprising to see Twitter’s stock price hitting a record low at $27.04.
This new incentive coupled with the upcoming release of events-related tweets curator Project Lightning are steps in the right direction but Twitter needs to keep its sleeves rolled up in order to get back on the growth track. It might be a do-or-die question.
[wysija_form id=”5″]
More from Twitter
Twttr Is Already Proving More Popular Than Twitter Itself
Twitter's experimental app Twttr is already more popular than Twitter itself among those who are trying it out.
Twitter Limits The Number Of Daily Follows To 400
Bad news for you if your go-to Twitter strategy was the "follow-unfollow" game: Twitter is decreasing the daily follow limit.
New ‘Labels’ Make Conversations Easier To Join And Follow On Twitter
Twitter is testing 'Labels' as a new way to improve conversations on its platform, making them easier to join and …
