With revenue beating expectations, but user growth not really… growing Twitter is trying to find a way to attract even more advertisers and, eventually, active subscriptions on its network. The latest move proves that Twitter wants to appeal to a larger audience with powerful video content.
Also Read: How To Embed Twitter Videos On Your Website
According to Re/code, Twitter will now be syndicating its video ads through its MoPub ad network. This means that its video ads will be viewable on other apps as well. For advertisers, this will be extremely useful, as they will buy ads through Twitter’s platform and get to target it to specific users and their behaviour, such as apps usage etc.
This isn’t the first time Twitter has its ads displaying to other networks as well. Earlier in May, Twitter and Flipboard came to an agreement in order for the latter to display ads of the former. It seems that the experiment was successful and the social network is now expanding its reach.
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