With revenue beating expectations, but user growth not really… growing Twitter is trying to find a way to attract even more advertisers and, eventually, active subscriptions on its network. The latest move proves that Twitter wants to appeal to a larger audience with powerful video content.
Also Read: How To Embed Twitter Videos On Your Website
According to Re/code, Twitter will now be syndicating its video ads through its MoPub ad network. This means that its video ads will be viewable on other apps as well. For advertisers, this will be extremely useful, as they will buy ads through Twitter’s platform and get to target it to specific users and their behaviour, such as apps usage etc.
This isn’t the first time Twitter has its ads displaying to other networks as well. Earlier in May, Twitter and Flipboard came to an agreement in order for the latter to display ads of the former. It seems that the experiment was successful and the social network is now expanding its reach.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
How To Share A Tweet In A Fleet
Twitter rolled out Fleets globally this week, and with it comes a new way to share existing tweets with your …
Twitter Rolls Out Fleets To All Users Globally
After testing Fleets in several countries, Twitter is now expanding the Stories-like feature to all users globally.
