Tangible ROI has been the holy grail of social media and digital marketeers around the globe. Just a few years ago, social media was a cash-burning engine, that used to suck up budget and deliver anything but direct sales. Since then, all social media networks have done the serious efforts that prove that the means can seriously contribute to companies’ revenue streams.
After experiencing a rather turbulent Q2, Twitter is ramping up and forging a strategic partnership with Shopify, in order to expand its Buy Button reach. According to reports, this collaboration will help Twitter make its feature available up to 100,000 retailers, that will be able to sell their products, using Shopify’s platform.
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Twitter is not the first platform to be collaborating with Shopify. Both Facebook and Pinterest
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