Tangible ROI has been the holy grail of social media and digital marketeers around the globe. Just a few years ago, social media was a cash-burning engine, that used to suck up budget and deliver anything but direct sales. Since then, all social media networks have done the serious efforts that prove that the means can seriously contribute to companies’ revenue streams.
After experiencing a rather turbulent Q2, Twitter is ramping up and forging a strategic partnership with Shopify, in order to expand its Buy Button reach. According to reports, this collaboration will help Twitter make its feature available up to 100,000 retailers, that will be able to sell their products, using Shopify’s platform.
If you like our stories, there is an easy way to stay updated:
Twitter is not the first platform to be collaborating with Shopify. Both Facebook and Pinterest
More from Twitter
As part of its effort to get close to publishers, Twitter has launched Twitter Media, a website for publishers to …
Twitter has made its in-stream video ads product available to advertisers in the US and 11 other global markets through …
Not even a week has passed since GDPR came into force, and it's affecting quite a few Twitter users who …