Disney teamed up with Twitter to launch social buzz around the latest Star Wars movie – with giant real-time interactive billboards.
Twitter is now where everything “is happening.” And these days, that means everything Star Wars. The company built gigantic interactive billboards that display fan Tweets in real-time.
— Geoff Desreumaux (@Geoffdx) December 22, 2017
The activation took place on December 15, the day when The Last Jedi was officially launched. The first giant billboard was activated at 10 am at the Toronto Eaton Center in Canada. The billboard showed gigantic portraits of the movie’s characters along with real-time tweets from users. Then at 4:30 pm, similar billboards got activated in NYC’s Times Square and Bryant Park.
It’s not clear how many tweets were generated through this activation. However, more than 2 million tweets mentioning the movie had already been shared prior to the billboards going live. Twitter also activated #TheLastJedi hashflag (try it now) to add to the buzz.
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