Disney teamed up with Twitter to launch social buzz around the latest Star Wars movie – with giant real-time interactive billboards.
Twitter is now where everything “is happening.” And these days, that means everything Star Wars. The company built gigantic interactive billboards that display fan Tweets in real-time.
Love how @Twitter celebrated #TheLastJedi in NYC ❤️ pic.twitter.com/zSeTSayyft
— Geoff Desreumaux (@Geoffdx) December 22, 2017
The activation took place on December 15, the day when The Last Jedi was officially launched. The first giant billboard was activated at 10 am at the Toronto Eaton Center in Canada. The billboard showed gigantic portraits of the movie’s characters along with real-time tweets from users. Then at 4:30 pm, similar billboards got activated in NYC’s Times Square and Bryant Park.
It’s not clear how many tweets were generated through this activation. However, more than 2 million tweets mentioning the movie had already been shared prior to the billboards going live. Twitter also activated #TheLastJedi hashflag (try it now) to add to the buzz.
More from Twitter
You Can Now Invite Guests Into Periscope Live Streams
Twitter is adding a new feature to Periscope that allows you to invite guests onto a live streaming. But there's …
Twitter Is Testing An “Original Tweeter” Tag
Twitter has started testing an "original tweeter" tag to make it easier to identify from whom a conversation thread started.
Welcome To The New Twitter
Twitter is updating the design of Twitter.com and the new layout comes with a few interesting tweaks for users. If you …