Earlier this week we showed you an infographic, which revealed that more than 90% percent of brands, have not used Twitter‘s paid advertising services. For this reason, the social network has been trying to create a suite of ad solutions that will attract marketing managers’ attention and, hopefully, will help them increase their share in the advertising pie.
Also Read: 10 Facts About Twitter You Probably Didn’t Know
Twitter‘s struggle to become cash flow positive is no longer a secret; it’s crucial for it to secure funds that will come directly from advertisers and companies. In an attempt to compete with Facebook‘s larger ad suite and beat the e-commerce wave, Twitter will reportedly debut a collection of 15 new ad types, according to The Wall Street Journal.
The leading ad format of the aforementioned suite, seems to be taken straight from the Facebook‘s playbook. More specifically, Twitter will add a mobile-download ad unit, which is now currently in beta-test mode.
Saw my first Twitter app-download ad, from @Square. pic.twitter.com/dzOfI9vO3w
— Owen Thomas (@owenthomas) April 4, 2014
The selection of this ad is not trivial; Facebook users downloaded 245 million mobile apps after seeing ads for those apps in their news feeds last year, so this can’t possibly go wrong for Twitter. Rumors about adding a click-to-call button are now more intense than ever, as we reported earlier in March.
Do you think that this move will help Twitter boost its paid services?
Related Stories:
- Photos Just Got More Social on Twitter
- Twitter Experiments With Single Tap Video Playback
- Twitter: More Ads in Your Search Results
You might also like
More from Twitter
Emoji Reactions And Downvotes Could Be Coming To Twitter Soon
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter Tests Way To View YouTube Videos Directly In Timeline
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter Now Lets You Secure Your Account With Multiple 2FA Security Keys
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Twitter CFO: Trump Ban Is Permanent
According to Twitter's CFO, Trump will never be allowed back on its platform - even if he became president again.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.