Twitter Brings In New Ad Types

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Earlier this week we showed you an infographic, which revealed that more than 90% percent of brands, have not used Twitter‘s paid advertising services. For this reason, the social network has been trying to create a suite of ad solutions that will attract marketing managers’ attention and, hopefully, will help them increase their share in the advertising pie.

Also Read: 10 Facts About Twitter You Probably Didn’t Know

Twitter‘s struggle to become cash flow positive is no longer a secret; it’s crucial for it to secure funds that will come directly from advertisers and companies. In an attempt to compete with Facebook‘s larger ad suite and beat the e-commerce wave, Twitter will reportedly debut a collection of 15 new ad types, according to The Wall Street Journal.

#Twitter will reportedly debut a collection of 15 new ad types in the following weeks

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The leading ad format of the aforementioned suite, seems to be taken straight from the Facebook‘s playbook. More specifically, Twitter will add a mobile-download ad unit, which is now currently in beta-test mode.

Saw my first Twitter app-download ad, from @Square. pic.twitter.com/dzOfI9vO3w
— Owen Thomas (@owenthomas) April 4, 2014

The selection of this ad is not trivial; Facebook users downloaded 245 million mobile apps after seeing ads for those apps in their news feeds last year, so this can’t possibly go wrong for Twitter. Rumors about adding a click-to-call button are now more intense than ever, as we reported earlier in March.

Will Twitter’s new ad formats help increase its share in the advertising pie?

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Do you think that this move will help Twitter boost its paid services?