Earlier this week we showed you an infographic, which revealed that more than 90% percent of brands, have not used Twitter‘s paid advertising services. For this reason, the social network has been trying to create a suite of ad solutions that will attract marketing managers’ attention and, hopefully, will help them increase their share in the advertising pie.
Also Read: 10 Facts About Twitter You Probably Didn’t Know
Twitter‘s struggle to become cash flow positive is no longer a secret; it’s crucial for it to secure funds that will come directly from advertisers and companies. In an attempt to compete with Facebook‘s larger ad suite and beat the e-commerce wave, Twitter will reportedly debut a collection of 15 new ad types, according to The Wall Street Journal.
The leading ad format of the aforementioned suite, seems to be taken straight from the Facebook‘s playbook. More specifically, Twitter will add a mobile-download ad unit, which is now currently in beta-test mode.
Saw my first Twitter app-download ad, from @Square. pic.twitter.com/dzOfI9vO3w
— Owen Thomas (@owenthomas) April 4, 2014
The selection of this ad is not trivial; Facebook users downloaded 245 million mobile apps after seeing ads for those apps in their news feeds last year, so this can’t possibly go wrong for Twitter. Rumors about adding a click-to-call button are now more intense than ever, as we reported earlier in March.
Do you think that this move will help Twitter boost its paid services?
Related Stories:
- Photos Just Got More Social on Twitter
- Twitter Experiments With Single Tap Video Playback
- Twitter: More Ads in Your Search Results
More from Twitter
Twttr Is Already Proving More Popular Than Twitter Itself
Twitter's experimental app Twttr is already more popular than Twitter itself among those who are trying it out.
Twitter Limits The Number Of Daily Follows To 400
Bad news for you if your go-to Twitter strategy was the "follow-unfollow" game: Twitter is decreasing the daily follow limit.
New ‘Labels’ Make Conversations Easier To Join And Follow On Twitter
Twitter is testing 'Labels' as a new way to improve conversations on its platform, making them easier to join and …
