Twitter has enabled many businesses to tell their stories through tweets and engage many different people around the world. Now, it wants to help them turn that engagement “into successful, independent businesses that grow” with their audience. One way to enable this, is to allow advertisers to add adverts to tweets outside Twitter itself, or its apps.
Announced by senior product manager at Twitter, Mollie Vandor, the company is beta-testing a way for Twitter Kit timelines on Android and iOS applications to display ads from MoPub – one of Twitter’s own companies and a monetisation platform.
Announcing a new way to monetize your app with @mopub + Twitter Kit. https://t.co/FQPSB39qUE pic.twitter.com/Tj4WYazcyB
— Twitter Dev (@TwitterDev) May 17, 2016
Advertisers can essentially add adverts on tweets that show up outside Twitter. In the announcement, she explains that
[quote]By integrating our Twitter Kit and MoPub software-development kits, we’ve made it easy for you to plug your app into the world’s conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Implementation is simple. A native ad unit should be set up in MoPub and the ID should then be pasted straight into Twitter Kit. The rest is done automatically – ad rendering, performance or how to display the ads is not something of concern. Ads even match the themes and colour preferences that have been set in Twitter Kit.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Twitter
Twitter Looked Into Possible Clubhouse Acquisition
Twitter held acquisition talks with Clubhouse with a deal value of around $4 billion, according to reports from Bloomberg.
The Real Reasons Why You Are Not Getting More Twitter Followers
Like many, you want to get more Twitter followers, but fail to gain the audience you were hoping for. You …
Twitter Fleets Get A Stickers Upgrade
Twitter Fleets Stickers make Fleets a little more fun on Android and iOS, like Instagram and Facebook Stories.
Emoji Reactions And Downvotes Could Be Coming To Twitter Soon
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter Tests Way To View YouTube Videos Directly In Timeline
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter Now Lets You Secure Your Account With Multiple 2FA Security Keys
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …