Twitter has enabled many businesses to tell their stories through tweets and engage many different people around the world. Now, it wants to help them turn that engagement “into successful, independent businesses that grow” with their audience. One way to enable this, is to allow advertisers to add adverts to tweets outside Twitter itself, or its apps.
Announced by senior product manager at Twitter, Mollie Vandor, the company is beta-testing a way for Twitter Kit timelines on Android and iOS applications to display ads from MoPub – one of Twitter’s own companies and a monetisation platform.
Announcing a new way to monetize your app with @mopub + Twitter Kit. https://t.co/FQPSB39qUE pic.twitter.com/Tj4WYazcyB
— Twitter Dev (@TwitterDev) May 17, 2016
Advertisers can essentially add adverts on tweets that show up outside Twitter. In the announcement, she explains that
[quote]By integrating our Twitter Kit and MoPub software-development kits, we’ve made it easy for you to plug your app into the world’s conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Implementation is simple. A native ad unit should be set up in MoPub and the ID should then be pasted straight into Twitter Kit. The rest is done automatically – ad rendering, performance or how to display the ads is not something of concern. Ads even match the themes and colour preferences that have been set in Twitter Kit.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Twitter
Twitter Introduces ‘LiveCut’ To Replace ‘SnappyTV’
Twitter is sunsetting its 'SnappyTV' live video editing tool, and replacing it with a new editing and publishing tool called …
It’s Never Been Easier To Follow Someone Back On Twitter
Twitter just made it extremely easy to follow back your new followers, with a new "follow" card that appears right …
Twitter’s New Redesign Doesn’t Include An ‘Edit’ Button
There we said it. That's all you need to take from this post. But in case you need more details …
