Until now, Twitter had reserved its analytics services for businesses having an advertising spend. However, today, this situation belongs to the past, as the social network decided to give access to its analytics platform to all of its users.
Also Read: Twitter Tests A New Way To Explain Hashtags
If you are interested in seeing how your tweets perform, you can visit the Analytics Page and log in with your usual Twitter account. From that point on you are redirected to the main dashboard where you get to see the overall statistics of your tweets. What’s impressive is that Twitter offers the number of impressions of each tweet you send out – that is, how many people have seen it.
You can check the links that triggered your followers’ attention -and the respective clicks– as well as engagement rates, retweets, favourites and replies.
What’s also really useful is that you can study your followers’ demographics, on the followers dashboard. There are several audience break-downs, such as segmentation according to interests, location, gender and so on. You can also get a glimpse of the matching accounts that your followers follow as well.
If you’re using Twitter cards, there’s a surprise for you as well. Twitter will show you how your multi-media tweets perform so that you can make the corresponding adjustments.
Would you like to see more features in Twitter Analytics?
Related Stories:
- Twitter Might Be Showing You Tweets From Users You Don’t Follow
- Twitter 101: How To Generate Engagement [Infographic]
- The Day Twitter Added A “Buy Now” Button
You might also like
More from Twitter
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Twitter CFO: Trump Ban Is Permanent
According to Twitter's CFO, Trump will never be allowed back on its platform - even if he became president again.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
Twitter Acquires Newsletter Service Revue
Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
Twitter has announced a new community-driven way to address misinformation on its platform called Birdwatch.
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …