Until now, Twitter had reserved its analytics services for businesses having an advertising spend. However, today, this situation belongs to the past, as the social network decided to give access to its analytics platform to all of its users.
Also Read: Twitter Tests A New Way To Explain Hashtags
If you are interested in seeing how your tweets perform, you can visit the Analytics Page and log in with your usual Twitter account. From that point on you are redirected to the main dashboard where you get to see the overall statistics of your tweets. What’s impressive is that Twitter offers the number of impressions of each tweet you send out – that is, how many people have seen it.
You can check the links that triggered your followers’ attention -and the respective clicks– as well as engagement rates, retweets, favourites and replies.
What’s also really useful is that you can study your followers’ demographics, on the followers dashboard. There are several audience break-downs, such as segmentation according to interests, location, gender and so on. You can also get a glimpse of the matching accounts that your followers follow as well.
If you’re using Twitter cards, there’s a surprise for you as well. Twitter will show you how your multi-media tweets perform so that you can make the corresponding adjustments.
Would you like to see more features in Twitter Analytics?
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