Twitter was a late player into the money-making world of social platforms. Today, Twitter is betting it all on advertising, much like its bigger brother Facebook. And in this game, being able to offer highly targeted audience to brands and advertisers is the key – i.e. reach the people who are most likely to use and love their apps.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So Twitter will now start to let advertisers target you based on the types of apps you have installed on your phone… yes, you read that right!
Also Read: Twitter’s New Tool To Keep Trolls Away: Shareable Block Lists
With this new app category targeting, you can now identity new audiences of users who are most likely to buy and/or download your app. Of course, you can also combine this with other targeting types such as keywords, language or location targeting for example.
So for example, say you have created a new task management app which is dedicated to people who are interested in Health and Fitness apps, who live in the UK and are Android users. In this case, you could select the “Productivity” and “Heath & Fitness” app categories and cross target these with people living in the UK and select Android devices only. This way, you would make sure you are advertising to the people who are the most likely to download your app.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is a clever move from Twitter. However, there is no real insight as to how Twitter “reads”which apps you have on your phone.
[wysija_form id=”5″]
More from Twitter
The Complete Guide To Twitter Ads For Agencies And Marketers
Twitter has unveiled its Agency Playbook, an essential guide to its platform for ad agencies, marketers, and social media managers.
Twitter Temporarily Disabled Ability To Tweet Via SMS
Twitter has announced that it's temporarily turning off the ability to Tweet via SMS, to protect people's accounts from vulnerabilities …
Twitter Changes The Way Third-Party Apps Request Authorisation To Accounts
Twitter is further clarifying what third-party apps can do on users' behalf after they've authorised them on their accounts.
