Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
SureStream is important in its own right, as it makes it possible for ads to reach users who use ad-blockers but also provides a personalized and non-disruptive ad experience – tailored to an audience’s interests and product preferences.
With Moat Measurement on SureStream brands can better measure the reach and success of their campaigns, by measuring a range of things like viewability, in-view time, invalid traffic (IVT), and attention metrics.
“Moat’s measurement technology offers a completely new and unique way for brands to measure a campaign’s success on our industry-leading SureStream technology” explains Sarah Iooss, Moat’s Head of Sales for North America.
“With the addition of an array of new features to Twitch’s advertising functionality, brands will now be able to get the best insight yet into engagement from the massive and highly engaged audience watching Twitch on a daily basis.”
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