You may have thought that Twitch was only for gamers… You were wrong. Twitch is a social video platform and might be preferred by over 100 million gamers who like to watch 1.7 broadcasting gamers play video games live; but it is now testing a new category – Social Eating.
Following incessant campaigning by South Korean users, Social Eating – a live stream of someone eating a meal – has become a very sought-after feature on Twitch. During any session, users cook and eat a meal and seek to get interaction from viewers. This new fad has come out of Twitch’s Creative category – a category where users share cooking techniques, recipes, and a lot more. It’s just that now there’s a whole new category dedicated to Social Eating as well.
Director, APAC at Twitch, Raiford Cockfield, explained that
[quote]Twitch is a firm believer in letting the community’s interests dictate the direction of our platforms content. In the case of Social Eating, we were getting a lot of demand from our Korean users given how this is a huge cultural phenomenon in their part of the world … while it is definitely a unique request, the Twitch community is nothing if not unique, and we support their passion and interests.[/quote]
If you like our stories, there is an easy way to stay updated:
At the moment, Social Eating is mostly a South Korean phenomenon, but I expect the fad to grow beyond physical or cultural boundaries, judging from the speed that internet culture spreads. Twitch, a major competitor to YouTube Gaming is becoming a place for anyone to stream, and media companies and publishers are starting to also catch on, using it for events – and especially e-sports. It is not impossible to start seeing live streaming sites like Twitch becoming the new TV. What do you think?
More from Other Platforms
SoundCloud is now allowing creators on its platform to distribute their music to music services like Amazon Music, Apple Music, …
Instagram is reportedly working on a new "Donation" sticker for Stories, allowing users to collect funds for their favorite non-profits.