As part of its efforts to bring video gaming streamers and their audience closer together, the world’s leading video platform and community for gamers, Twitch, recently unveiled “Pulse,” a feature that will allow content creators to engage viewers and the entire Twitch community, right from the home page.
Since it was launched in 2011, Twitch has always set its sights at becoming the top platform for the consumption and sharing of video content from the wonderful world of gaming. With an average of 9.7 million viewers each day, it’s fair to say that it’s reached that goal. But now, Twitch is looking to take one step further, and strengthen the connection that streamers and their viewser have developed over time. That’s where Pulse comes in.
Pulse allows users to easily engage with the content that matters most to them. The new consolidated view, enabling broadcasters interact with their audiences and grow their viewership in more meaningful ways. Sheila Raju, Product Marketing at Twitch, explained in a recent Medium post:
[quote]It’s an always-on way to share clips, stream highlights, schedules, photos, and more so followers are more informed, engaged, and connected.[/quote]
She went on to explain that for streamers,
[quote]the posts [they] create on [their] Channel Feed will also appear on Pulse on the front page to all of [their] friends & followers.[/quote]
This allows them to interact with followers and viewers they usually engage with regularly, but also those who don’t visit a channel page very often. The Channel Feed feature will be auto-enabled for all streamers this week.
More than 100 million gather every month to broadcast, watch, and talk about video games on Twitch, and the social platform is making great strides in making that process easier and even more enjoyable. Maybe it’s true, that “you may never leave Twitch again.”
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