Welcome to the latest edition of this week’s top social media news! Facebook at Work is finally (really) here, LinkedIn tries to be cool again and Snapchat becomes Snap Inc! So are you ready for this week’s top 5 trending news on We are Social Media?
Snapchat did not only launch its new Spectacles this week, it also rebranded. Forget Snapchat, now the company is called Snap Inc. Truth is that the company has moved away from being “just a chat app” and the rebranding makes perfect sense.
Facebook Your Way To Work
Facebook At Work is ready. Finally. The company has announced that the enterprise social networking platform will be launched officially next month and it will now be available to all organisations on a pay per active user basis.
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|Facebook At Work Is Officially Launching To All – Facebook is ready to transform your work life. The company is planning the global launch of its enterprise social network, Facebook At Work on a per seat pricing model. It should be available to all, as soon as next month.|
|Snapchat Rebrands Itself As Snap Inc And Releases Spectacles – Snapchat just went ahead and changed its name. But that’s not all. It’s also expanding into hardware and wearables, with its long-rumored sunglasses – Spectacles. Welcome to the world of Snap Inc. Spectacles – coming later this fall – have a lens with a 115-degree angle and will allow users to record video (up to 30 seconds) and then share it on Snapchat. They will cost just under $130|
|LinkedIn Is Getting A Makeover, But Is It Enough? – LinkedIn is a paradox: it was one of the first social media platforms to be profitable. Yet, it remains one of the least-liked and one of the most under-used. The company hopes that a new design, and a few new features, can help keep users interested. It also comes with better search features, and a few new messaging features, including bots!|
|Facebook Introduces Dynamic Ads For Retail And Store Visits Optimisation – Facebook might be great at bringing in online sales, but it wants to do much more for retailers who want to also increase their offline sales with Facebook ads. After all, sales at brick-and-mortar stores are still important for retailers who have store locations. Facebook hopes to help these advertisers boost in-store sales with the two new ad options.|
|3 Social Media Books Everyone Should Read This October – Following the love that last month’s book recommendations generated, I felt the pressure to do even better this month. I picked these 3 books because they cover the whole topic – in my opinion – from the “why” of social media, to the “how” things should be shared with your audience in order to achieve the results you are hoping for.|
Tune in next Sunday for a new edition of our top social media news! Enjoy the week ahead!