Top 5 Social Media News This Week

Facebook (finally) removed PTAT this week; LinkedIn launched a new standalone app only for jobs and IKEA built a website inside Instagram! Big news this week!

Are you ready for this week’s Top 5 news on We are Social Media?

	Goodbye Facebook PTAT – You Won’t Be Missed That Much – Facebook will no longer use the PTAT (People Talking About This) metric as part of measuring engagement on Facebook pages. Beginning July 2nd, PTAT will even be entirely removed from the Facebook API.
	20 Killer Tips To Increase Social Media Engagement – Creating engaging conversations with your fans and followers, is this not the simplistic but truest aim of social media marketing? As long as these interactions create or reinforce a bond between a brand and its customers.
	Give Free Wifi In Exchange For A Facebook Check-In – When you check-in a location on Facebook, you usually are not getting something out of it. So what if a Facebook Check-in could now be your key to free WIFI?
	LinkedIn Launched A Standalone Job App – Many people search for job openings while working in another company. That’s the reason why almost 40% of job seekers turn to their mobile devices and the reason behind this standalone app from LinkedIn.
	Ikea Built A Real Website Inside Instagram – Anything that was done on Instagram up to now was either a photo contest or an artistic project. Until Instinct, a creative agency from Russia, took it to a whole new level for an IKEA campaign: they built a website inside Instagram!