Facebook has a lot invested in Messenger bots and certainly doesn’t want them to fail. So, it’s helping big brands to create bots that it can use as case studies for others, showing off the platform’s capabilities in the process. So, that’s how Tommy Hilfiger’s TMY.GRL Messenger Bot came about.
Some companies and brands are beginning to “dip their toes” into creating bots on Messenger.
The results have been mixed, and the technology hasn’t become hugely popular. Although it is seen as one of the big trends this year, there hasn’t really been that much movement. So, Facebook‘s Creative Shop has stepped in, to help some big brands create wonderful things. The TMY.GRL Bot came about when Creative Shop and Msg.ai (a bot company) worked together for fashion brand Tommy Hilfiger.
It has been created to promote supermodel Gigi Hadid’s line of clothing, and with it users get to find out more about Gigi and her collection, ask questions, discover behing-the-scenes content, and more. All they have to do (as is the case with all bots) is open a Messenger conversation with Tommy Hilfiger on its Facebook Page, scan the company’s special QR code or click on a Messenger URL in a post.
Perhaps the most interesting thing here is that users can also buy clothes from the collection through Messenger. Facebook has been slow and still have not brought payments through its flagship messaging app, so the actual purchasing process happens through the company’s website instead.
It’s very strange why Facebook still hasn’t built this functionality into Messenger, but hopefully it will be soon. It just makes total sense to streamline the experience for shoppers. With platforms in Asia like WeChat already offering this functionality (and a lot more!), I believe a lot more needs to be done – and fast!
You might also like
More from Facebook
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.