Tinder is forecasted to double its revenue in 2018, to reach over $800 million. This shows that young people are happy to pay for online dating services.
Gary Swidler, CEO of the Match Group, is a happy man. Tinder will generate over $800 million in revenue this year. That’s double what the app made last year and almost half of the group’s overall projected revenue for 2018.
As it turns out, young people don’t mind paying for online dating. On the contrary, the younger generation seems happy to pay for services that fit their needs and lifestyle. Almost all of Tinder’s revenue is generated from subscriptions. Tinder Gold, a premium subscription service that rolled out in 2017 – and gives users more features – costs $14.99 a month.
Tinder is also seeing continuous growth. According to the latest figures, the app has added around 300,000 new subscribers in the last quarter alone. There are now 3.8 million subscribers using the service.
All good news. Except that Facebook will also be entering the world of online dating soon. And that could be a cause for concern for Tinder.
More from Other Platforms
Google Is Now Offering Much Bigger Rewards For Chrome Security Bugs
Google has announced that it's increasing its maximum rewards for reporting Chrome security bugs - doubling and even tripling some …
Instagram Will Start Warning Users Before Banning Them
Instagram is strengthening its moderation policies, but will now start warning users who violate rules before banning their accounts.
Instagram Starts Removing Post Like Counts In 6 More Countries
After testing hiding total post likes in Canada, Instagram is now expanding its test to several other counties, starting with …
