Tinder, the matchmaking app is ready to add another monetisation stream to its revenue: Apart from paid subscriptions, the app is actively considering launching ad solutions.
We have seen advertisers using Tinder for promotion purposes, but there is doubt if they actually paid the app for the implementation. However, it is not difficult to imagine how an ad could work on the dating mini-social network, as users could see an ad unit every 5-10 swipes.
In addition, Tinder is an attractive app for advertisers. The app has a solid database of its users’ demographics and interests – through social login – and, assuming that most of its users are single, there are lots of different businesses that could advertise there; From clothes and restaurants, to beauty products, the opportunities are endless.
If you like our stories, there is an easy way to stay updated:
Although there’s no clear schedule for this update, we can only speculate that it won’t take that long. The app has been struggling with monetisation and has seen changes in its c-level people in the past few months.
- Pitcher is the Tinder for Marketers
- No More Flash Ads On Google
- Creatrs By Tumblr: Awesome Ads Are On The Way
You might also like
More from Other Platforms
TikTok is launching its first TV app. “More on TikTok” will feature curated playlists and compilations on Amazon Fire TV.
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
After testing lead form ad extension in Search campaigns for the last months, Google is extending the feature to YouTube …
Google is finally rolling out its Nearby Share content-sharing feature on smartphones running Android 6.0 and above.
WhatsApp is piloting a way for users to double-check forwarded messages by uploading them through their browser - without WhatsApp …