Isn’t it time emoji represented all love? It seems that there is an emoji for everything today. Yet, something is clearly missing: interracial couples. Tinder has started a petition to change this. Will you give it your support?
Tinder has started a movement, one to #representlove – or more specifically, to represent all love. The objective is to right a wrong. There is an emoji for everything today, from avocado and bacon, to same sex couples (great). Yet, there are currently no emoji for interracial couples. As a promoter of love and equality, Tinder is leading the movement to address this, as explained on its emoji campaign site:
“At Tinder, we believe that no one should ever feel unrepresented or unseen. Love is universal, and it’s time for interracial couples to be represented in our universal language.”
Tinder created an online petition on Change.org, and hopes to reach masses with the support of reddit co-founder, Alexis Ohanian. The brands aims to gather 2,500 signatures before it sends its petition to Unicode Consortium, the nonprofit organization and governing body for all things emoji. As you read this, the goal of 2,500 is probably already achieved.
To kickstart its campaign, Tinder worked with Marcel Sydney to produce a 60-second video showing how emojis of interracial couples could look like.
Agency: Marcel Sydney
Production – Heckler
Director – Tim Kindler
Executive Producer – Will Alexander
Head of VFX – Jamie Watson
Live Action Producer – Charu Menon
Post Producer – Amy Jarman
Editor – Andrew Holmes
Colourist – Clement Bouchet
Illustrator – Fred Venet
Animators – Shaun Leong-Williams, Adrien Girault
Compositors – Maxence Peillon, Bertrand Polivka