Tinder is testing a new feature that allows its users to share music clips with their matches via the dating app’s integration with Spotify.
Tinder currently offers its users many ways to make their interactions more fun and interesting. For example, they can share Bitmoji or GIFs, and can “like” each other’s messages with the heart icon. Now, they may soon have the ability to share music with each other. This is made possible via integration with Spotify, and according to reports, the feature is currently being tested on web and iOS globally. Also, Spotify seems to be the only service of its kind taking part in the test.
The integration with Spotify isn’t something new. Both Tinder and its competitor Bumble have offered this since 2016, allowing their users to connect to Spotify to show potential matches their taste in music. Music can play a major role in attraction, and so this is the logic behind this integration. To prove this further, Tinder even has its own profile on Spotify with playlists dedicated to love and romance.
It’s a logical move for Tinder to go forward with new music-related features on its service, partly because the integration with Spotify has proven to be a great engagement-driver. A Tinder spokesperson recently explained that “Users love connecting over shared tastes in music. In fact, users who update their ‘Anthem’ are most likely to start a conversation via Feed.” As a result, Tinder is now “testing the ability to share music with a match while chatting,” they added.
If you’re new to Tinder, the “Anthem” feature allows users to choose their favourite song or another that represents their music tastes or their personality. It appears within a section on the Tinder profile. While users aren’t matched based on their musical tastes, the users themselves might just do so.
There are no further details as to when the feature will roll out more widely.
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