Tinder Loops Rolls Out Worldwide On iOS

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In April, Tinder began testing Loops, a feature that allows users to record and add two-second looping GIFs to the profiles. The feature is now being rolled out worldwide on iOS.

Tinder wants to help its users to get many more views and matches, so it began testing Loops, allowing them to upload two-second looping videos on their profiles. Users will not be able to shoot videos in-app but will be able to upload and edit existing videos from their devices instead.

Tinder is rolling out its Loops feature worldwide. The feature found success in Canada and Sweden where it was being tested since April.

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After finding success in the test markets of Canada and Sweden since April, is now getting a worldwide rollout on iOS. Tests showed that users who had Loops in their profiles had longer conversations (20% in some cases according to TechCrunch), while users in Japan were also more likely to get matched (10%). Tinder says that Loops give people the chance to “show more personality.”

The Loops feature will now be available in the following countries on iOS:

Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand, and United Arab Emirates.

Users who had the Loops feature on their profiles saw longer conversations and some users got matched more often.

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