This latest ad for Belgian beer brand Grimbergen, is an epic tale of the heroic struggle of a young monk trying to save the secret recipes from an apocalyptic fire.
Grimbergen is a trappist beer from Belgium, brewed by the monks who inhabit the eponymous Abbey since its foundation back in 1128. The Norbertine order of monks who started brewing their beer for locals and pilgtims and still do so today, nearly 900 years later.
The knowledge and secret recipe of beer brewing has been passed from generation to generation and survived wars, revolutions and three major fire events that burnt the Abbey to the ground. It is for these events that the beer became to be known “the beet of the phoenix.
“Legacy” tells the story of one of these dramatic events and how a young monk, devoted to the order, risked his life to save the previous recipe book from a fire.
The film for Grimbergen was directed by Rune Milton and conceived by UncleGrey, Denmark .
Now, did you see the phoenix?
You might also like
More from Creative Campaigns
The Samsung Galaxy Tab Active 3, the “military-grade” 8-inch Android tablet, is now available in the US starting at $489.99.
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …