It’s September, and the High Jewish Holiday season is here. Yet, some Israeli families do not have the means to celebrate. So these skippable YouTube ads are here to help.
Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the High Holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause for uniting around a table filled with delicious food.
Unfortunately, many Israeli families don’t have the means to celebrate. They simply can’t afford the food, and are forced to skip a meal. That was the exact message that Latet – an Israeli organization that distributes food packages to the needy – wanted to communicate to the public.
Together with BBR Saatchi & Saatchi, they decided to capitalise on a unifying behavior that characterizes all internet users: ad skipping.
People who chose to skip mouthwatering decoy pre-roll ads, were served up with a special message: “You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone’s holiday. Donate a meal.”
The campaign is still ongoing, and there are no official results concerning how many meals have been donated so far. Yet, this is a brilliant initiative, which capitalises on one of the most common online behaviour.
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative: Idan Levi, Eddie Gartsman, Carmel Gilan
Production: Dorit Gvili, Bosmat Ben David
Account Supervisor: Aviv Ben Zikri
Account Manager: Matan Dadush
Strategy: Moran Nurok
Creative Coordinator: Eva Hasson
You might also like
More from Creative Campaigns
VLC Media Player Gets Native Support For M1 Macs
VLC 3.0.12 is here, with lots of goodies, including native support for Apple Silicon (M1 processor) Macs.
Chrome 88 Helps You Change Weak Passwords
Chrome 88, the latest update to your favorite RAM-hungry browser, has a new feature that helps you change all those …
Netflix Will Launch A New Shuffle Play Feature This Year
Netflix confirmed it will launch a “Shuffle Play” feature in the first half of 2021, after testing the feature discreetly …
This Is Your Last Chance To Enter The 25th Annual Webby Awards
You better be quick! There is still some time to enter the Webby Awards this year, as the extended entry …
Animal Crossing Now Has An Official Makeup Line
Nintendo's top game Animal Crossing is launching an official makeup line in collaboration with cosmetics brand ColourPop.
Naver Is Buying Storytelling Incubator Wattpad
Wattpad, the storytelling incubator where budding authors can get their work turned into movies, had been acquired by Naver.
Samsung Launches Its Military-Grade Galaxy Tab Active 3 In The US
The Samsung Galaxy Tab Active 3, the “military-grade” 8-inch Android tablet, is now available in the US starting at $489.99.
Oakley Launches Its Own Reusable Face Mask
Oakley's MSK3 reusable face mask won't protect you from COVID-19, but at least it won't fog your glasses.
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.