Brand Reversions is the result of taking two major competing brand logo designs, and “reversioning” their brand names into the competing brands logo.
The resulting designs often look spectacular but also very confusing.
But overall, this exercise really helps appreciate the design elements of each brand logo and the complexity of branding itself.
These “reversioned” brand logos are the work of Graham Smith, a UK designer who is popularly known as The Logo Smith.
More of Graham;s work: the logo smith
You might also like
More from Lifestyle
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
Nike Refurbished is the brand's own take on the circular supply chain business model. The program will launch in 15 …
The latest Pharrell x adidas sneaker drops on Saturday, March, 27, just in time for Spring with a seasonally-appropriate pink …
The PSG Air Jordan 7 will be the next sneaker collaboration between PSG and Jordan, and it looks very "olympic"...
Forget plush toys. Mattel is giving you the opportunity to bring home an extremely rate levitating Baby Yoda figure.