Welcome to this week’s top social media stories. It’s hard to believe it is already the last one of 2018! And it seems the year will end like it started: Instagram bugged, Wannabes are faking sponsored content and Snapchat wants to be the e-com platform of tomorrow.
This year has seen some of the worst scandals social media platforms have had to face so far. Of course, a large chunk of these concerned Facebook mostly. But believe me, all platforms were paying attention as Mark Zuckerberg was facing the US Senate. Users have grown concerned about the use of their personal data, and I doubt the trend will change in 2019.
That being said, it also has been a fun year, full of exciting new features and platforms which have become more and more interactive.
What do we wish for for 2019? More authenticity (that means less fake profiles, less fake influencers, less fake followers, …), better UX (you hear me Instagram?) and overall, a better and more positive experience.
Now back to the present: here are the top 5 most talked about stories this week:
- Google Launches “Game Of The Year,” The First Game Based On Search Trends
- New Snapchat Study Reveals How Millennials Shop
- Instagram Gave Users A Glimpse Of The Future, And They Hated It
- The 3 Major Trends That Drove YouTube Viewership In 2018
- Wannabes Are Faking Sponsored Content On Instagram
Since this is the last recap of the year, let’s revisit our most popular podcast of 2018. Last May, Linleigh sat down with the young and talented Co-Founder and CEO of Planable, Xenia Muntean.
Tune in next Sunday for a new edition of our weekly social media recap. Happy new year everyone!