The Top 5 Social Media News Of This Week

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Hey guys this has been a funky week this one! Loads of news and especially one coming from Snapchat. The platform is changing. By the way, this is now the fourth time we also share the Top 5 as a video (see above), and I would love to know if you guys are finding it useful. Please do let us know!

This week Snapchat announced Memories, a new feature that lets you save and archive your snaps! If it does not seem like a massive change to you, think about how Snapchat has built all its fame on being.. Ephemeral! Times are changing.

This week Snapchat announced Memories, a new feature that lets you save and archive your snaps!

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Facebook has also been very busy this week, releasing a new platform for Messenger – together with a series of awesome new features – but also launching a new machine learning automatic translation service for pages. Yes, you can now pretty much write in any language you want, without necessarily having to be able to understand any of it.

Facebook launched the first machine learning automatic translation service.

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Finally, we had a very interesting article from Alex this week about the rise of micro-influencers and how they may actually be a better solution for your brand than bigger – and more expensive – usual celebrity bloggers.

So are you ready for this week’s Top 5 trending news on We are Social Media?

	Snapchat Ditches Its Identity By Launching Memories – Snapchat has always been about ephemerality. The temporary nature of content on the platform has been a major part of its identity. But Snapchat has just released a new feature that allows users to save and archive their snaps – Memories.
	Facebook Launches Messenger Platform 1.1 With New Features – Since launching support for bots, there are over 11,000 of them on Facebook’s Messenger. To further support developers and help them create more engagement and build better bots, Facebook has just released an update called Messenger Platform 1.1, adding support for ratings, quick replies, account linking, and more.
	You Can Now Translate Posts Into Any Language On Facebook – Whether you’re a global brand or small business talking to different markets, language has always been an issue on social media. This new feature lets you translate anything you write, into any language you want, and then post it on Facebook, targeting the specific language to the right users, all automatically! AMAZING!
	Twitter Will Soon Show Users When A Business Is Most Responsive – Twitter is great for customer service. Despite this, it hasn’t really done much to help users or businesses on its platform to get better at customer service. But now, it seems to be testing quite a cool new feature that lets users know when a page is most responsive.
	Are ‘Micro-Influencers’ The Future of Influencer Marketing? – Influencer Marketing has been stamped as the pot of gold at the end of the rainbow. And on paper, it makes sense. Influencers have established a deep connection with their fans, and in their eyes, they come across as more independent, trustworthy, genuine, and relatable than a cold branded post.