The Top 5 Social Media News Of This Week

This week has been crazy in good news for social media marketers across the world. First, Instagram could finally bring in-app analytics to its platform, and when I say finally, I am trying to express the years of frustration we all faced on that subject.

Instagram could finally bring in-app analytics to its platform

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Second, but not least important, Twitter might become more flexible when it comes to its famous 140-character limit. No, the limit isn’t going away, but the company is planning to remove images and links from the character count, and that is an excellent compromise I believe.

Twitter might become more flexible when it comes to its famous 140-character limit.

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On other news, Google is not giving up on the social networking world. Google+ may have never been a success, the company has now announced two new apps – Allo and Duo – a messaging and a video app. Now let’s see how successful those will be.

And how could I not mention what I think is one of the best ever offline/online advertising campaign. In France, Netflix made the best out of Snapchat’s swap face feature to promote its main heroes, and it was amazing.

So are you ready for this week’s Top 5 trending news on We are Social Media?

	Instagram Is Finally Testing In-App Analytics – After announcing that that Instagram is probably creating business profiles, comes the news that the company is testing in-app analytics – a feature that users have been looking forward to for many years. The test has been reported by Later, which shared screenshots of in-app analytics on iOS.
	Netflix Just Dropped A ‘Killer’ Snapchat Campaign – Netflix may be amongst the most digitally and social media-savvy brands out there and not afraid to show it. The streaming service recently took over the streets of Paris with a brilliant guerrilla-marketing Snapchat campaign.
	Twitter GO LIVE: Is This The End Of Periscope? – Some Android users have woken up with a new “Go Live” button on their Twitter app. The button seems to be a new integration of Periscope’s native functionality within the Twitter app. Is this just a “shortcut”, a way to gain more users, or the impending slow death of Periscope as a standalone app?
	Google Introduces Two Brand New Messaging And Video Apps – Meet Allo and Duo, Google’s brand new text and video messaging apps. With these two apps, it’s pretty safe to say that the technology giant is taking on Apple and it’s FaceTime, and doing it totally cross-platform. With some features it’s also taking on Facebook and Snapchat! Exciting news today!
	Twitter May Soon Exclude Images And Links From Its 140-Character Limit – Twitter has made it clear that it would not remove the 140-character limit. But now this is the kind of news that will make millions of social media managers rejoice across the world: Twitter could be preparing to exclude images and links from its 140-character limit.