In a few years from now, we may look back at this past week and realise it was when click-baiting finally started to disappear. Why? Because Facebook is now officially ready to fight it. By adding a new variable into its newsfeed algorithm that will measure how much time we actually spend on reading articles. Great news for users, bad news for pageviews hungry websites (and that’s great news by the way.)
If you like our stories, there is an easy way to stay updated:
Follow @wersm
YouTube is also changing the way brands can advertise on its platform. This week the company introduced “Bumper Ads,” a new 6-second format that cannot be skipped. This will probably force advertisers into getting more creative, which, again, is great news for users.
This week we have also looked into two pretty cool creative executions from Hering Brazil and the Toronto Silent Film Festival. Be sure to check them out as they represent great examples of what brands can do today on Snapchat and Instagram.
So are you ready for this week’s Top 5 trending news on We are Social Media?
![]() | Facebook Plans To Kill Click-Baiting Once And For All – You see many “clickbait” titles all over the web, and especially on social media. Well, Facebook is now ready to fight this, as the company announced it will now measure how long a user spends “reading” an article to evaluate whether or not similar ones, from the same website or not, are likely to be relevant to the user or not. |
![]() | This Brand Used Snapchat To Offer Flash Sales Discounts – Snapchat is the fastest-growing social network, and brands have been quick to realise its creative potential in marketing. In Brazil, Hering, the fashion retail giant, worked with BETC to launch “SnapBlackFriday” – its own interactive Black Friday campaign, exclusively on Snapchat. |
![]() | Facebook Is Developing A Standalone Camera App – The future of Facebook will be made of several standalone apps, each serving a specific purpose, and helping the company keep on connecting more people across the globe. Reports now suggest that Facebook is now working on a new photo and (live) video app that will directly compete with the Snapchat and Periscope. |
![]() | Can You Escape The Room? An Interactive Instagram Experience – This year, the Toronto Silent Film Festival was dedicated to long-forgotten movies that were restored and brought back to life. To celebrate and promote this, Red Lion Canada turned the Festival’s Instagram feed into a real interactive game of “Escape Room.” |
![]() | YouTube Has Launched 6-Second “Bumper Ads” You Can’t Skip – We are all annoyed by ads on YouTube – especially the ones that we are unable to skip. Luckily there are also ads that we can skip after 5 seconds. Now, YouTube is launching a new ad format that is unskippaple, but also only 6 seconds long. Bumper ads. |
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Don’t Miss: Fun Pop Mashup of the Week #74
Have a great Sunday and week ahead!
You might also like
More from Top 5 News
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …