The Top 5 Social Media News Of This Week

Social media is a fast changing world, if you don’t keep up, you’ll soon find yourself being kicked out of the game.

Of course, that applies to all: platforms, brands, social media managers and even users. This week Facebook finally introduced floating videos, so you can keep on watching while scrolling through your NewsFeed. Well done Facebook, YouKu had had this for years…

#Facebook introduced floating videos, so you can keep on watching while scrolling.

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Innovation is everywhere. Instagram introduced Carousel ads a few months back, and this week, I came across an amazing execution from Tesco Food. I think they really rocked the concept.

This week we also shared with you our “checklist”, a tool that will really help you stay on top of your game. Finally, with our 3 super ideas for Twitter contests, you’ll make sure your community stays engaged.

So are you ready for this week’s Top 5 trending news on We are Social Media?

	Facebook Introduces Floating Videos, So You Can Watch And Scroll – Without making any official announcement, Facebook has introduced a new button that allows video to be popped out from your Newsfeed, timeline or brand pages, so you can keep watching as you scroll.
	If You’re Going To Use Carousel Ads, Do It Like Tesco! – Carousel ads allow you to tell stories, by making your followers slide from one image to another on Instagram. But the best stories are the ones which really make you want to know/see more. And at that little game, I wanted to salute the great campaign from Tesco Food.
	The Complete Checklist for Social Media Managers – If you are one of those people who forgets things, a checklist will really help you too. If you are new social media manager, you might want something that will allow you to learn by remembering what is important.
	3 Super Engaging Ideas For A Twitter Contest – We all know that Twitter is a great platform for real-time marketing and customer service. But it’s also great for holding contests that will bring more interaction to your account and reward you with new followers.
	3 Steps To Improve Your Social Media Advertising Strategy – Social media advertising is about grabbing the attention you want with pictures, words, targeting strategies and a budget. If you haven’t figured out you should be investing in social media advertising, then you’re behind the game.