The Top 5 Social Media News Of This Week

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Social media marketing is no longer about businesses only. Some people, who have managed to grow very large followings, have become the new “brands.” In fact, traditional brands now heavily invest in these “branded” individuals to promote their products. I’m talking about Instagramers and YouTubers of course.

Some people, who have managed to grow very large followings, have become the new “brands.”

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On other news, Facebook literally surprised the whole social media world by allowing non-Facebook users to sign up for Messenger, with just a name and a phone number. Althought this is an obvious strategy to gain more users, one could ask what the impact of this could be for Facebook-owned WhatsApp…

So are you ready for this week’s Top 5 trending news on We are Social Media?

	This Is How You Build A Massive Following On Social Media -We live in the era of social media superstars, Instagramers and YouTubers who make tons of money just to mention your brand in one of their updates. How? Why? Because they have managed to build a strong and huge following. So what’s their secret?
	You No Longer Need A Facebook Account To Use Messenger – Yes, using Facebook Messenger no longer requires a Facebook account. Users in the US, Canada, Venezuela and Peru can already sign up for Messenger using only a full name and a phone number. No doubt, the rest of the world will follow.
	How To Improve Your Organic Reach On Facebook – There are no less than 100,000 factors influencing organic reach. Although most of them are secret, some obvious are of public knowledge: previous interaction withs the Page and/or type of post are of big importance
	What Is Project Lightning And What Does It Mean For Twitter? – Twitter is getting serious about the coverage of live events, with something called Project Lightning. If you haven’t heard about it, don’t worry, it’s supposed to be a secret. So, what is it, and what does it mean for Twitter?
	The Secret Behind Posting Frequency on Facebook – Posting frequency is, without a doubt, one of the most important things on different social platforms – and especially on Facebook. However, it can be difficult to find data-driven info on this.