The Top 5 Social Media News Of This Week

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Technology is supposed to make our life better. New apps like Periscope and Meerkat are opening new ways of seeing things, like we never imagined we would, not with “just” a mobile device anyway. Other apps like Instagram want to boost our creativity and they regularly roll out updates, filters and tools to help us do more. But do we get happier? Apparently not. A recent survey showed that most of our tweets are… negative!

A recent survey showed that most of our tweets are… negative! What about yours?

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Coca-cola, the happiness brand, wanted to do something and they created the first vending machine where the price of a can of Coke depends directly from how positive you are on Twitter. Some paid up to €2 or more for a can, while others got it for much less, even totally free sometimes. So who said happiness does not pay?

So are you ready for this week’s Top 5 news on We are Social Media?

	Instagram Boosts Creativity With New Filters And Emoji Hashtags – Every time Instagram has introduced new filters or editing tools, they always received a huge welcome from the community. As part of its “commitment to creativity,” Instagram is releasing 3 new filters and a very cool new emoji feature.
	The Complete Guide to Facebook Ad Specs – Many who use Facebook to advertise their products, services, or Pages are finding it harder to keep up with developments and wouldn’t be able to answer the following questions. “How many ad placements does Facebook have?
	Why Influencer Marketing Is The New King Of Content – With social media empowering users to have their say pretty much about everything, influencers have risen in the last few years to an unprecedented level. It’s a fact that consumers trust recommendations from other individuals over brand messages.
	Coca-Cola Rewards Your Positive Attitude On Twitter – On Twitter, a lot of what we share has a negative feeling to it. Yes, we love to rant, vent and complain on Twitter. In fact, a recent research conducted among 50000 Internet users revealed that up to 47% of all tweets are negative.
	Periscope Gained 1 Million Users In Its First 10 Days – When Twitter finally released Periscope, its live streaming app for iPhone, Meerkat was already making the buzz at SXSW. But weeks later, it seems Periscope might be winning the battle.