The Top 5 Social Media News Of This Week

Since businesses started using social media, two questions have come back over and over again: When and how often should we post, and what is the ROI – if any – of social media for businesses? Last week we looked into the former, and this week we actually showed you how to calculate ROI. So feeling better now?

Social media is evolving, the same questions remain, and particularly: where is the ROI?

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This week was also full of new and exciting features: Facebook launched a standalone web interface for Messenger, Twitter finally rolled out “Retweet with comment” to all users and Instagram brought in two new editing tools and push alert notifications when an account you love adds a pic!

So are you ready for this week’s Top 5 news on We are Social Media?

	How To Calculate Social Media ROI [INFOGRAPHIC] – Engagement and awareness are good, but proving social media efforts really contributes to the bottom line of your company is not exactly easy. It’s true, how much a ‘Like’ on Facebook is worth? Hard to say.
	Facebook Launched A Standalone Web Messenger – Days after announcing it had big plans for Messenger during its annual F8 conference, Facebook launched Messenger.com a standalone web interface, completely separated to the usual Facebook.com homepage.
	Twitter Officially Rolls Out “Retweet With Comment” – “Retweet with comment” allows you to embed a tweet in your own tweets. And this is awesome, because you now have many more available characters to add your opinion and/or comment on what you are sharing with your followers.
	Instagram Adds New Vintage Color And Fade Editing Tools – Almost a year ago, Instagram decided that filters were not enough anymore. It was then that Instagram gave us the right tools to edit our pictures like real pros. Today, they’re adding new tools to the collection: Color and Fade.
	The Complete Guide To Remarkable Advertising On Tumblr – Tumblr is the leading platform among the highly coveted Millenials. And not only that, Tumblr is one of few platforms where users actually enjoy brand content, as long as your content is amazing that is.