Update after update, Facebook and its newfeed algorithm have become a marketer’s nightmare. Organic reach is down, engagement is hard to increase. And the larger your Facebook page is, the less reach you can expect. In fact, pages with more than 100,000 fans can now only expect a reach of around 2%.
So is Facebook still worth the efforts? Yes, surely. But you will need to learn to do more to reach your audience!
Also Read: Facebook Changes its Algorithm Again… Targeting Spam
Offerpop, the online paltform for Facebook apps, has prepared this great infographic to help you survive the Facebook Reach decline.
Key Points to Remember
- – Optimize your updates, analyse insights and implement A/B testing
- – Ask your fans to help. Motivate them to interact and share your posts
- – Go beyond Facebook and implement a multi-platform strategy.
- – Add hashtags when sharing across platforms to keep consistency
If you are still not feeling better armed to fight the reach decline, check out the rest of the infographic!
How has your page been performing lately? Did you see a huge change in your reach? Share your experience in the comments below!
Related Stories:
- Why Facebook Could Monetize Insights
- Facebook Tweaked its News Feed, and it’s Bad News for Publishers
- Facebook Aggregates Newsworthy Content With Newswire
More from Facebook
Facebook Wants To Calculate Your Future Location
Facebook has filed a patent for a tool that would use your historical location data to predict where you will …
Facebook Goes After Google With New Search Ads Product
Facebook is introducing a new Search ad product, hoping it will transform into a new revenue stream at a time …
Facebook’s Political Ads Requirements Expand To India
With Indias's general election coming up next year, Facebook is rolling out changes to the way political ads are managed …
