Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. While content is a huge driver of awareness, dazzling visual depictions create awareness and differentiation on a more visceral level.
Whether you’re just getting started with social media marketing or you’re a veteran, setting up profiles on all of the various social media sites can be a daunting process. It requires good planning and execution to ensure that your brand has a consistent visual voice on Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.
A huge part of the process is working with the various images you want to use across all of your channels in order to stand out from the crowd, increase engagement, and inspire viral marketing and sharing. The problem is that each social network has its own unique layout requirements.
LunaMetrics, a consulting firm that helps its clients with Google Analytics, SEO, PPC, and social media, has created a great resource to keep on hand: An infographic that contains specific information about the correct and best sizes for each of your images on the most popular social media platforms.
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