Even though your Periscope broadcast can be as long as you want, it’s important to keep in mind that this doesn’t mean you will have your audience’s attention for the duration of the broadcast. People have limited time, many distractions from other social media platforms and total control over deciding whether to abandon your broadcast if they don’t find it interesting, or think it’s too long.
This is why it is recommended to have a plan; one which considers the elements mentioned above so that you, as a broadcaster, make everything possible to keep your audience present and engaged. Since it’s live, I recommend that broadcasters assume that the audience is right in front of them. Taking this into consideration, here are the elements of the perfect Periscope broadcast:
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Introduction
Firstly don’t just do nothing as you wait for other live viewers. As soon as you hit the broadcast button, begin to speak and don’t say you will give others a couple of minutes – the ones who are already there may leave. Then, you get to the part where you welcome everyone – including replay viewers. You want to acknowledge their presence, and if possible say hi to some of them, by mentioning their name, to keep it personal.
Also, you may want to ask whether they are on your broadcast for the first time. The next part should consist of saying who you are and what you do. This part shouldn’t be too long, and should keep in mind that there are people there who already know who you are. So keep it simple, yet straight to the point.
Logistics
Here is where you explain what you will be discussing during the broadcast, how you will host it, in what order. This is a nice way to let people know how you will run your Periscope. Let your audience know that you are not the only one doing the talking, that a live broadcast allows them to participate and ask questions. Also, if you want to explain what the hearts on Periscope mean, this is the time to do it. Don’t beg for them, please!
The Promise
This refers to your content – what you put on that catchy title of your ‘scope. This is the part where you deliver what you promised. This is live, and everything is organic – so feel free to use a second screen like a monitor behind you if you want to show them something.
Next Step
Ideally, you should think of a Periscope broadcast – not only as a way to engage with your audience, but also to take them to your website, to your product or offer, one step closer to you to make business. This is where you offer something, if you have it, like a free manual, e-book, or something valuable.
Conclusion
Summarise what you talked about, if you know when your next broadcast is tell them and, of course, give your audience one more chance to ask questions.
The challenge of this structure is to use your time wisely. Less is better. In order to do so, make sure you deliver valuable content that will make your audience expect more.
You might also like
More from Periscope
Periscope Takes Steps Against Spam On Its Platform
Periscope is toughening its stance on spam further, with an update to its policies and improvements to how it enforces …
Periscope Is Updated With New Features That Increase Engagement On Replays
Periscope announced this week that it is updating its app with three new features that are designed to increase engagement …
Twitter Is Cracking Down On Trolling And Abuse On Periscope
Twitter is cracking down on abusive accounts on Periscope with a new list of measures that help users themselves deal …
Periscope Expands Its Super Broadcaster Program To Three More Countries
After announcing its Super Broadcaster program in June, Periscope is finally bringing the program to three new countries.
Periscope Is Giving Back To Its Broadcasters. Big Time
Christmas has just come early for broadcasters on Periscope. The company has decided to give them all its earnings from …
Periscope Launches Super Hearts For Creators To Monetise Their Broadcasts
Periscope has launched a new way for viewers of live broadcasts to show creators their love - Super Hearts! And …
You Can Now Connect Your Periscope Profile To Your Facebook And Google Accounts
You can now connect your Facebook and Google accounts to Periscope on iOS or on the web, to find friends, share broadcasts …
Here’s How To Assign Chat Moderators To Your Periscope Broadcasts
Twitter has announced that creators can now assign chat moderators to their broadcasts in order to keep an eye on …