The IKEA catalog has long been a fan’s favorite. But what if it could actually be the book that changes your life?
We know it, there is something for everyone in the IKEA catalog. But now, a schlubby guy named Ali has discovered that it can do much more: it can change your life, take control of your relationship, insecurities and even solve world conflicts.
In this new spot from agency Memac Ogilvy out of Dubai, Ali becomes an inspirational guru for people facing all of life’s challenges, seeking answers on each page of the 2020 IKEA catalog.
“The Book That Can Change Your Life” is a new spot created for IKEA UAE, Egypt and Qatar. It is the work of Dubai-based Memac Ogilvy who has been producing innovative work on the brand for years.
Creative Agency: Memac Ogilvy, Dubai
Chief Creative Officer: Juggi Ramakrishnan
Copywriter: Alok Mohan
Client Team Leader: Tarek Shawki
Account Manager: Alaa Nour
Senior Account Executive: Selin Alnazer
Head of Production: Luke Morris
Producer: Hiyam Itani
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