The IKEA catalog has long been a fan’s favorite. But what if it could actually be the book that changes your life?
We know it, there is something for everyone in the IKEA catalog. But now, a schlubby guy named Ali has discovered that it can do much more: it can change your life, take control of your relationship, insecurities and even solve world conflicts.
In this new spot from agency Memac Ogilvy out of Dubai, Ali becomes an inspirational guru for people facing all of life’s challenges, seeking answers on each page of the 2020 IKEA catalog.
“The Book That Can Change Your Life” is a new spot created for IKEA UAE, Egypt and Qatar. It is the work of Dubai-based Memac Ogilvy who has been producing innovative work on the brand for years.
Creative Agency
Creative Agency: Memac Ogilvy, Dubai
Chief Creative Officer: Juggi Ramakrishnan
Copywriter: Alok Mohan
Client Team Leader: Tarek Shawki
Account Manager: Alaa Nour
Senior Account Executive: Selin Alnazer
Head of Production: Luke Morris
Producer: Hiyam Itani
You might also like
More from Featured
Nathan Apodaca Will Join Biden’s Inauguration Day Parade
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp Is Giving Users Until May 15 To Accept Its New Data Sharing Policy
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
This Week: The 10 Most Talked About TV Ads On Social Media
The10 most talked-about TV ads on social media: GEICO comes back, Disney and WandaVision insist and Pepsi is getting ready for …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
The 2021 MacBook Pro Will Bring Back MagSafe And Ditch The Touch Bar
Apple is to launch a redesigned 2021 MacBook Pro in the third quarter and say goodbye to the divisive Touch …
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
