Have you ever come across a Facebook fanpage you’ve never seen before, and decided it wasn’t worth your while just by looking at the cover photo? A cover photo that is blurry, pixelated, poorly crafted or poorly placed, can have a profoundly negative impact on your fans.
It might even cost you potential customers.
Also Read: Optimize Your Facebook Images For Newsfeed, Not For Your Page
Images matter on social media. It’s extremely important that your content is high quality and not blurred, pixelated or otherwise deprecated in any way. You need to get your facts and figures straight. For a very long time I have been battling with a very serious problem: pixelation.
Specifically, a LinkedIn profile picture seemed so extremely pixelated – despite the original image’s flawless quality – that the thing looked like a badly designed cartoon after refreshing the page. You would expect a professional network like LinkedIn not to compress profile pictures, but apparently they do. We’re in trouble, people, because you never know who will see it. Another instance of this problem occurs on Facebook, where, unless you have the exact aspect ratio under the 100KB compression limit, your cover photo will look dreadful weirdly pixelated to someone looking for the flaw. You basically can’t use text, as it looks like it’s swimming in an ocean of badly rendered pixels.
Sure, the size is correct and all, but something else is at play here. It’s called compression.
You can blame servers and bandwidth all you want, but compression is pretty much a standard method across the majority of social networks out there. Whatever your content is, despite it meeting the network’s standards per aspect ratios and sizes, it will be compressed. It’s just a shame to have great content that refuses to look good when uploaded.
Also Read: Facebook Offers Access to Millions of Shutterstock Images to Advertisers
The good news is we’ll be releasing updated guides and free templates in the near future, including notes and guidelines on the projects themselves. You can use the projects as you please – hopefully it will help you craft better content and achieve flawless results on your social media campaigns.
Stay tuned!
Related Stories:
image via: OurPRG
More from Experts Talk
Instagram: B2B Marketing’s NEW Best Friend
In the more "traditional" world of B2B marketing, brands are getting ballsy - and by ballsy I mean creative; taking …
Fashionable Social: What To Follow, What To Post, What To Avoid
The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it …
The 10 Top Reasons Why We Use Social Networks [Updated]
We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. …
