Yes, Social Media does impact consumer behavior. Yes, Social Media plays a significant role in purchase decision nowadays.
A Vision Critical survey of social media purchasing trends found that Facebook, Twitter and Pinterest each play a different role in how consumers find and share information, with the impact of these platforms varying both by sector and the stage of the buying process.
Although Facebook leads the way in numbers of consumers who went on to purchase after sharing or liking a product, it is Pinterest that seems to create the most purchasing impulse with 29% users admitting to have never thought of buying a product prior to seeing it on the social pining board,
This result of this research are presented in this great infographic by Column Five Media.
Related Stories:
- How You Can Use Social Media to Increase In-store Sales
- The Worldwide Growth of Social Media
- Facebook Ads Increase Impressions by 200 Percent
More from Experts Talk
12 Questions With Valeriia Voshchevska
Say 'hello' to this week's 12 Questions Expert Spotlight, the Global Social Media Manager at Amnesty International, Valeriia Voshchevska. She's a strong believer …
Gartner CMO Spend Survey: More Spent On Martech Than On Staff Salaries
A recent survey by Gartner found that companies are now spending more on marketing technology than on salaries for their marketing …
The Top 5 Social Media Stories Of This Week
Welcome to this week's top social media stories! Instagram started allowing users to post across multiple account at the same …
