Pinterest is probably the number 1 social platform that comes to mind when we want to organize or plan things. Yes, on top of being great for referral traffic, Pinterest is also really amazing for organizing ideas!
Also Read: Pinterest Has Introduced Place Pins
The holidays are coming, and this is a time period where being organized makes all the difference! And here comes Pinterest! According to a recent study from market research firm Lab42, nearly 100% of the persons interviewed declared that Pinterest made holiday planning less stressful.
More precisely, over 50% admitted to spending more time on Pinterest this time of year. And their preferred categories were DIY and crafts, holidays and events, and food and drink. While 60% said they purchased something they saw on Pinterest.
In fact, the Lab42 study identified 3 main ways Pinterest is changing the holiday preparation:
- [unordered_list style=”bullet”]
- 80% tried new recipes
- 75% used Pinterest for new gift ideas
- 65% said found DIY decorating ideas
[/unordered_list]
Here are all the results compiled in one good-looking infographic:
Did Pinterest help you plan the holidays?
Related Stories:
- Visual Web – The Next Big Thing
- Guidelines for a Successful Pinterest Contest
- 26 Very Pinteresting Facts You’ll Want to Know
You might also like
More from Pinterest
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Searches For The Holiday Season Have Started Early On Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
