Pinterest is probably the number 1 social platform that comes to mind when we want to organize or plan things. Yes, on top of being great for referral traffic, Pinterest is also really amazing for organizing ideas!
Also Read: Pinterest Has Introduced Place Pins
The holidays are coming, and this is a time period where being organized makes all the difference! And here comes Pinterest! According to a recent study from market research firm Lab42, nearly 100% of the persons interviewed declared that Pinterest made holiday planning less stressful.
More precisely, over 50% admitted to spending more time on Pinterest this time of year. And their preferred categories were DIY and crafts, holidays and events, and food and drink. While 60% said they purchased something they saw on Pinterest.
In fact, the Lab42 study identified 3 main ways Pinterest is changing the holiday preparation:
- [unordered_list style=”bullet”]
- 80% tried new recipes
- 75% used Pinterest for new gift ideas
- 65% said found DIY decorating ideas
Here are all the results compiled in one good-looking infographic:
Did Pinterest help you plan the holidays?
- Visual Web – The Next Big Thing
- Guidelines for a Successful Pinterest Contest
- 26 Very Pinteresting Facts You’ll Want to Know
More from Pinterest
Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.