Pinterest is probably the number 1 social platform that comes to mind when we want to organize or plan things. Yes, on top of being great for referral traffic, Pinterest is also really amazing for organizing ideas!
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The holidays are coming, and this is a time period where being organized makes all the difference! And here comes Pinterest! According to a recent study from market research firm Lab42, nearly 100% of the persons interviewed declared that Pinterest made holiday planning less stressful.
More precisely, over 50% admitted to spending more time on Pinterest this time of year. And their preferred categories were DIY and crafts, holidays and events, and food and drink. While 60% said they purchased something they saw on Pinterest.
In fact, the Lab42 study identified 3 main ways Pinterest is changing the holiday preparation:
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- 80% tried new recipes
- 75% used Pinterest for new gift ideas
- 65% said found DIY decorating ideas
Here are all the results compiled in one good-looking infographic:
Did Pinterest help you plan the holidays?
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