2013 was a big year in the world of social media. Yes, Facebook is still the dominant social network with 1.200 million users, but the big news is that 78% of its users now access it via mobile, opening a whole new aspect of what marketers need to do to reach customers.
Twitter got its IPO and is now worth 1.800 million dollars but, with 250 million global users, it still remains smaller than all its Chinese counterparts (Weibo, QZone).
What will really need to improve in the near future is the capacity of businesses to answer and deal with customers and their questions: only 65% of their enquiries get an answer today.
Also Read: The 10 Best Linkedin Company Pages of 2013
Check out the video prepared by Socialbakers:
And there is only one way to go: Embrace Social Media and your customers will love you! So long live the new era of 2-way conversation!
And not more cats or dogs please ;) – or use Instagram Direct for these!
Related Stories:
- Regardless of Where We are, We are All Connected
- LinkedIn Etiquette: Connect Smart, Connect Right
- Supercharge Your Twitter Engagement by 324%
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
The Top 5 Stories On Social Media This Week
Welcome to this week's top social media news: You can now schedule tweets natively, Instagram rolls out IGTV ads and …
Trump Is Threatening To Shut Down Social Media
Donald Trump is planning to sign an executive order that would “strongly regulate” or shut down social media after his …
The Top 5 Stories On Social Media This Week
Facebook rolls out Rooms globally, Instagram debuted Guides and one of the most exciting sneaker collabs is dropping next week.
The Top 5 Stories On Social Media This Week
Welcome to this week's top social media news: Instagram introduced a new sticker, Nike celebrates 30 years of Air Max …
